Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government or society.
Some people say creativity has nothing to do with innovation— that innovation is a discipline, implying that creativity is not. Well, I disagree. Creativity is also a discipline, and a crucial part of the innovation equation. There is no innovation without creativity. The key metric in both creativity and innovation is value creation.
There’s a lot of confusion surrounding creativity and innovation. “Creative types,” in particular, claim that creativity and innovation can’t be measured. Performance, however, demands measurement so you can identify what success looks like. In a world that changes every two seconds, it’s imperative that companies figure out the difference between creativity and innovation.
You better believe they’re different.
Read more: http://www.businessinsider.com/difference-between-creativity-and-innovation-2013-4#ixzz3bKZakKMz
Creativity vs. Innovation
The main difference between creativity and innovation is the focus. Creativity is about unleashing the potential of the mind to conceive new ideas. Those concepts could manifest themselves in any number of ways, but most often, they become something we can see, hear, smell, touch, or taste. However, creative ideas can also be thought experiments within one person’s mind.
Creativity is subjective, making it hard to measure, as our creative friends assert.
Innovation, on the other hand, is completely measurable. Innovation is about introducing change into relatively stable systems. It’s also concerned with the work required to make an idea viable. By identifying an unrecognized and unmet need, an organization can use innovation to apply its creative resources to design an appropriate solution and reap a return on its investment.
Organizations often chase creativity, but what they really need to pursue is innovation. Theodore Levitt puts it best: “What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.”
Read more: http://www.businessinsider.com/difference-between-creativity-and-innovation-2013-4#ixzz3bKZob6IQ
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